by Laurie Sullivan, Yesterday, 7:19 PM
AT&T’s business directory reentered the online market Thursday with the launch of its new Web site, complete with geo-location targeting, social services through Facebook and partnerships all with the aim of turning the portal into a community.The focus remains on local businesses and partners.
The homepage, stamped with the new “YP” brand and tagline “Click Less. Live More,” highlights YP’s goal to help consumers easily discover ways to live locally.
Data supports the service. Search algorithms and personalization bring the site up to date. The rewritten search technology running in the background identifies the term “restaurant” and location when someone does a query for local places to eat in Los Angeles, for example. Depending on the location of the query, the engine will determine how far the person might want to travel before arriving at their destination. The query takes into consideration ratings, hours of operations, credit card options and more.