Online Ads Turn in Record Third Quarter – AdAge 11/17/10

Digital Grows 17% as Budgets Move to Web in a Tough Economy – read more

Posted by Michael Learmonth on 11.17.10 @ 11:36 AM


Boom. Digital advertising turned in another record period, hitting $6.4 billion in the U.S. in the third quarter, a 17% increase from the same quarter last year, according to the Interactive Advertising Bureau and PriceWaterhouseCoopers.
Source: IAB Internet Advertising Revenue Report/PwC

For those keeping track at home, this is the biggest quarter for digital advertising — ever — meaning the online ad market is resuming its upward march after last year’s nasty trough. Online ads — including search, display, video and mobile — showed some nice momentum in the second quarter, but these latest numbers bode particularly well for the fourth quarter, when the year’s biggest spending occurs.

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