IMA501 – Carolyn Sweeney


If you compare teaching today from 30 years ago, technology isn’t the only thing that has evolved. Teaching today lacks creativity and inspiration, its all about the “test scores”. What I want to create is a site that incorporates technology and also inspires learning. Unlike the educational sites available today, my site will be fluent and incorporate the test exposing the students to higher level thinking problems at the end of the stories. All of the stories incorporate the Common Core Standards by weaving literature into the other curriculums. The site will be geared toward the teacher and should  be used not for the entire lesson but as a supplement, enrichment, or a springboard for the concept being taught.  It will be an interactive learning experience for the students where they become a part of the lesson and in turn are more engaged learners.

Mission Statement

With a class filled with 30+ students a teacher needs to be well prepared for anything during their lesson. This readiness takes prior planning and prepping. What my website will provide is the proper resources and tools for teachers to create the perfect lessons. These lessons will be customized by the teacher to meet the teachers’ specific teaching style. It will truly be the all inclusive elementary education website.

The site will have two interfaces. One for students, and the other for teachers. The students will reflect what the teachers create for the specific lesson. In the PBS kids link, I love the look of the site and how right on top it has the link to the teacher or parent site. The parent site could be used for homework assignments or extra help at home. It can also be used a portal to share what is going on in the class as well as an outlet for teacher/parent communication.  As every parent or teacher knows, the learning doesn’t end when the students leave the classroom.  ( ) The wheel which visually is my favorite piece of the website, can be used for the different lessons throughout the day. For example, the teacher can have the students log into the site and ask them to click “math” on the wheel. The students will then be led to the math lesson that the teacher has prepared for the day.

The students each have their own log in. They will register to their teachers name and  the site can be used as form of assessment and participation. Meaning, the teacher can track how many times the student goes on the webpage and what problems the student got right or wrong. From there the teacher can address the gaps in the students learning, through individualized attention or in small groups. One way of filling in the gaps is through making the students individual page personalized. Students learn better when they are a part of the learning experience. Right now it is being discussed that if you flip blooms taxonomy, otherwise known as flipped learning, students will internalize the information better if they create first. ( article of “flipped learning” ) What i love about the starfall website, specifically the “it’s fun to read” part . There it makes the student a part of the learning where they create the outcome of the story. ( ) This too can be used as a form of assessment. If they get a question wrong ‘in the story’ an easier question will appear, and vice versa if the answer given is correct.

Technology is the future of education. I believe that it will be incorporated into the class for at least 60% of the day. The use of technology in the classroom will be used through my website. This can be through the computer, smart or polyvision board, and tablets.

The technology being used to create the actual site will be use of the computer, internet, and the  adobe suit ( photoshop, illustrator, dream weaver, flash, after effects). The Ipad will also be used to see how site can be transmitted into the app.

The tab for lessons will be used as an interactive planbook. This is where the “meat” of the website will be. Here is where the teacher plans the lessons he/she wants to do and feeds the information into the format they desire. For example, if i wanted to create a geometry lesson I would click on the format I would want my lesson to be. After I click the format, I would then take the content given to me through the site to create the lesson. I would plug “ The Colorful Kingdom” into the intro box. Then I would plug the specific geometry lesson given to me through my district in the lesson box. I would then hand select the questions provided or create my own for the guided practice and challenge question at the end. All questions will be in the state test format, to expose and familiarize the students to the test. The teacher will then select who they want the lesson to go to. At the end of every step, custom features will appear where the teacher can manipulate the material to meet the needs of the students.

The site is designed for the future of education where technology is weaved into every piece of the school day. Weather its used on a smartboard in the front of the class or a tablet used by the students. Paper is going to eventually to be obsolete and it’s time that the classrooms and teachers  are equipped with the tools and proper resources to adapt and change with the times. ( )

Production Statement

Technology is the future of education. I believe that it will be incorporated into the class for at least 60% of the day. The use of technology in the classroom will be used through my website. This can be through the computer, smart or polyvision board, and tablets.

The technology being used to create the actual site will be use of the computer, internet, and the  adobe suit ( photoshop, illustrator, dream weaver, flash, after effects). The Ipad will also be used to see how site can be transmitted into the app.


Screen Shot 2012-12-05 at 9.08.38 PM

Team and Technologies


Adobe Photoshop/ Adobe Illustrator – Used to create the content that goes into the site.

HTML – Where the site will be located

CSS/ Adobe Dreamweaver – How the site will be created

HTML5 / Flash – Where the books will become an interactive piece of the site.

Maya – Used to create the animations in the stories and on the site.

Java Script/ jQuery – To use for the tablet application to create the interactive animations.

Adobe After Effects/ Adobe Premiere Elements – Used to create testimonials on how the product can be used in the classroom. Also to make a video on what the product actually is that will be featured on the main page of the site.

Project Development Team: 

Information Architect – Creating the content that goes into the site.  It must be fluent for teachers and rich with information to give to the students. It has to be easy transition from lesson to lesson or student to student easily and quickly to optimum proficiency. The appearance of the site has to be appealing to the students’ eye and simple enough for a child to use. For parents, the content has to be current and updated frequently.  The architect has to be able to make the site sync with the tablet application in use and appearance.

Creative/Design Director – The internal and external clients here would be teachers and students. The teachers would give the input and insight on the functionality of the website. What needs to be changed, what needs to moved to make the flow of the site more comprehensive and easy for in the moment classroom use. Students will also be clients. They determine the outcome of the site depending on how engaged they are in the lessons and how their academics improve using the product.

Designer – The marketing for the product would be geared toward school administrators and teachers. The administrators to buy the subscription for the site for their entire district and implement it into professional development  or new teacher institute programs. The teachers would also be the consumers for the product because they would be the ones directly using the program. The major part of the marketing plan would be testimonials from teachers or students using the program.

Front End Web Developer – Works with team members to create the actual site and tablet application. The content within the site will be interactive and use a great deal of HTML5.

Wire Frame 

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Design Sample 

Screen Shot 2012-11-29 at 11.59.00 PMScreen Shot 2012-11-30 at 2.01.37 AMScreen Shot 2012-11-30 at 12.12.04 AMScreen Shot 2012-11-30 at 12.12.13 AMScreen Shot 2012-11-30 at 12.12.21 AMScreen Shot 2012-11-30 at 12.12.27 AM

Work Book

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Production Timeline 

Screen Shot 2012-11-30 at 2.02.53 AM

Marketing Plan 

The main audience that I will be targeting is teachers. Web would be my main attack using youtube for video testimonials. Ads would be placed on educational website like BrainPop, Highlights, Scholastic, Enchanted Learning ect. Using key words I will be found on google and other search engines. Social media such as twitter, facebook and rss feeds will also be used to get the product out there. Print will be used for flyers and sent to the schools to be in the teachers mail boxes. Direct mail will be used for school administrators to familiarize them with the product and result in the district using the site.



  1. Patrick · October 15, 2012


    Keep all posts to one post update. I will keep reviewing and update reviews.

    This is going to be a major player area. This needs to go vertical not horizontal.
    Many focus groups with documentation – before and after for assessment. Also look at

    Lots to discuss.

  2. szuying.ching · October 16, 2012

    Carolyn, i found this app specially designed for kids.Just for your reference!

  3. Patrick · October 27, 2012


    This is coming along a lot better. Each step brings it to fruition and gives you a document to finalize with project. The next steps of budget will take longer than most parts, the research should give you a good overview of the industry. Keep going.

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