Women are often jealous of the incredible good look of model in magazine. Most of the model has perfect skin, tiny waists, and long legs, the clothes on their body look wonderful. Those unreal standards and body images being portrayed in many magazines make people though that is beauty. In fact, every photo has been retouched before it is seen on the pages of these magazines. While everyone in the fashion and magazine industries seems to be aware of it and absolutely no one is even trying to deny it, there are a lot of people out there complaining about how unrealistic it is to show those kinds of altered images at all.
On the company point, they use Photoshop to let product look perfect on the model’s body. But the excessive Photoshop and retouching make it virtually unimaginable for woman to feel beautiful or good about the way they look when they’re comparing themselves to these models. An anonymous photo retoucher, says that every man and woman needs to know last single image you see has been retouched. There are just absolutely no images left that feature the real skin, curve, or hair of a woman that hasn’t been significantly altered. This retoucher wants people to realize that even those “perfect” actresses and models are far from perfect, but the industry has gone so off course that it doesn’t even matter anymore. They just redefine their looks and create the image with their own version of perfection. Actually they not only make those models look thinner in the image, but also move an actresses face and actually paste it on to a thinner body. In some case, very thin models have been altered to look less bony. Some heavier models are adjusted to look thinner. Model with skin problems are simply altered to have a different skin tone. Any problems whatsoever are adjusted before the image hits the streets. How is this even legal? It’s simply lies-all of it! All you need is a computer and paint brush and those retoucher can do whatever you like. The advertisers should come out with acknowledgments that photos have been retouched, saying that every single photo be change to look perfect.
The other issue for the magazine is copyright law in the digital age especially for the image. A wealth of information and images abound on the Internet that can be copied with a keystroke onto a hard drive. From there the use of purloined property is limited only by the imagination. Image manipulation software makes it easy to modify an image obtained from another’s website. And desktop publishing software makes it possible to take the product of another’s research and use it in a newsletter, magazine article or website in a matter of seconds. Much of this “borrowing” may be a matter of ignorance about copyright law. Most people run to the Internet in search of photos and clip art, since those images are free and easily accessed. But a lot of those resources are copyrighted, and using them without permission can easily land you in an embarrassing legal confrontation. In generally we should look for photos and other images which have a Creative Commons license that allow us a to re-use the image in your own work. The artist can choose to allow or prohibit commercial use of their work, allow it to be modified, and they might impose a “share alike” condition. Essentially, that means that anyone who re-modifies the image must also publish that new work under the same Creative Common license. The best pace to find the photo with Creative Common license is “Flickr”, another powerful alternative is the excellent CCFinder. This free program is a Creative Commons-licensed photo search engine that people can use to find any sort of photo by keyword, and then visit the web page it lives on or download the image directly.
For the article, if we want to share someone else’s content with our own audience, just quote a brief excerpt, and provide proper attribution with a link to the source, but don’t republish the entire article without permission. It will save you a lot of trouble down the road. This is a fairly standard practice on popular blogs.”
In this digital age images we use on website will effect people’ s thinking and aesthetic standard. Without those ethics points the copyright law also a big issue we have to notice.