Entertainment is a large part of our daily lives. Whether we take our enjoyment from music and the radio, television, movies or video games. But we need to concern Where’s the ethics in all of it? And what ethical issues within today’s entertainment environment affect our community and organizations?
As we know, the interactive entertainment comes under moral and ethical scrutiny. And they have occasionally lowered itself to the least ethical in order to sell products. Scantily clad, physically impossible men and women, as well as questionable and/or violent subject matter is frequently the focus of many products. However, this has been the case in other forms of art and entertainment as well. Is it a sign of the times, a sign of growing popularity, a sign of a loss of producer ethics, or just part of an inevitable routine that takes over every entertainment industry in our time?
Of course the effect of us is very bad, this is a typical case about the conflict of commercially and morality. So how do we solve those problems Software filters aren’t a perfect solution; some ads can slip through,however, some website have reacted by imposed a rating system or an age limit on their medium. This is an attempt to allow freedom to those creating the media, while still protecting the more “impressionable” from mature content. We see already, that the interactive entertainment industry follows this formula well. When it came under fire in light of recent events, the ESRB (Entertainment Software Review Board) reacted by launching larger informative campaigns to avoid unnecessary attacks and strengthened it’s pleas to developers to voluntarily rate their products.
But does a rating system allow the creators of entertainment to put whatever they want in their products, or is there some type of moral obligation to society they should follow? Often, almost creators are creating true art (or fine art) within a popular medium are ignored over those that are more controversial. So, the problem is not necessarily those creating the material, but also those viewing the material that makes it destructive to society. Not only do the creators of the media have a moral obligation to society to only create acceptable entertainment, but also society has a moral obligation to the creators to only accept moral entertainment. However, is this a possibility? Each entertainment media so far has followed a tried and true formula to its place as an artistic and expressive medium, and there is no reason for that to change in the future, almost like an evolution. Furthermore, certain attempts to create more artistic works in a popular medium (like attempts by independent film makers and pushes from industry societies like the IGDA) sometimes end up as flops. If an audience is not ready, or does not want more “serious” content in a medium, something that attempts to draw in such content is not going to be met with a warm welcome.
This is not to say, however, that such attempts are unfounded or not required. In order for a medium to gain more respect in the eyes of portions of the public, it must attempt to create these forms of fine art. In actuality, the creators, as we have seen, have an ethical responsibility, or moral obligation, to create such works. However, seeing that the status as a true “fine” art seams almost mutually exclusive with popularity, the possibility that such an endeavor will be popular is very low.
Is there a time when popularity and fine art will not be mutually exclusive? This newest form of interactive entertainment, though off to a rocky start, but the only chance we have is to increase the ethical level of both the audience and the creators to raise the level of entertainment in general.