Ethical Paper-Pingju

Ethical issues of fashion industry

The issue of ethics is a major concern in society. The fashion industry has complex connections to many other fields, including manufacturing, advertising, production of raw materials, transportation and retailing. The tremendous profits that stand to be made in the fashion industry create the temptation to engage in unethical behavior. When producers, manufacturers, model or consumers are being exploited or treated unfairly, fashion executives have an ethical responsibility to change the situation.


The fashion magazines also have a big problem for the ethical issue I would like to focus the issue of the photographer, editor and model on the following article. For the photographer it is not easy to get the money from their photo, the problem for today is there have no money in magazine and newspaper. Shrinking editorial budgets have translated into fewer assignments where photographers can shoot in-depth essays on issues like the effects of war or famine or disease. While some photographers have sought alternative funding through some foundations, assignments from private aid groups have proven to be more reliable — sometimes providing the only access to stories that might otherwise go untold. But photojournalists’ increase reliance on paid assignments from these group raises troubling questions about the nature of objectivity and the appearance of undue influence. The massage of photo that provided from the photographer should be considerable and responsible. They have to assume that every picture they put out is going to have an effect somewhere. Therefore they need to think very carefully about that in choosing the subject they put and the partner they work with.


Like writers and editors, photojournalists are held to a standard of ethics.  Each publication has a set of rules, sometimes written, sometimes unwritten, that governs what that publication considers to be a truthful and faithful representation of images to the public.  These rules cover a wide range of topics such as how a photographer should act while taking pictures, what he or she can and can’t photograph, and whether and how an image can be altered in the darkroom or on the computer.  This ethical framework evolved over time, influenced by such things as technological capability and community values; and it is continually developing today. But according to the change for the recently society, the ethical for the articles are difficult to be formulate. Kenneth Kobré who is author and photojournalism professor thought ethics is an inherently subjective field. He said ” Photojournalism has no Bible, no rabbinical college, no Pope to define correct choices. There is no sole arbiter of what is or isn’t ethical.” Additionally, photojournalistic ethics might encompass the choices an individual photographer makes while shooting.  For example, should a war photographer put down his cameras in order to help an injured soldier?  If someone asks that his or her photo not be taken, is it ethical to photograph that person anyway?  If ethics in photojournalism is about being “faithful and comprehensive,” is intentionally underexposing or poorly focusing unethical?  Some of these questions sit on the line between journalistic ethics and professionalism.

As a model, simply getting paid can be a major issue, and, of the models that achieve a coveted spot walking in New York fashion week, many, in fact, are never paid at all; instead, working for free or for clothes. Needless to say, a tank top doesn’t pay the rent. For the model, walking on the runway may be the easiest part of the job. In the week leading up to a show, they shuffle between designers’ studios for multiple fittings, where garments are tailored to their bodies. On the day of the event, they sit for two to three hours of on-site prep, getting their hair, nails, and makeup done in addition to run-throughs, or rehearsals, before the 15-minute presentation. Even the work is not easy for them, but 99 percent of the magazines don’t pay. Because some big companies thought the model have the best hair team, the best makeup team, and the best photographer, which will give them beautiful pictures to have in the book when models work for with them. And those good exposures will help them get other paying job. But Sarah Ziff who is a model-rights activist and co-founder of the Model Alliance, not agreed about this point. Ziff is more blunt: “I do think that there is a moral obligation to pay people for their work, even if it were just covering their basic costs. When you are not being paid any money, then you are paying to work, and that is wrong.” It’s hard to discuss which viewpoint is correct because the ethical point can be change by different condition.

But the problem for this may be changed, for the Proenza Schouler 2013 Fall/Winter runway; they paid for those models between $1,000 and $2,500 for a big shows. Although it is not a lot, it is step in the right direction.

Even the ethic standard is hard to be established and change by different personal viewpoint and working environment. We still need to be responsible for that. The social media, legal issue and ethical problem in the fashion industry are be relate. The publisher should be careful and responsible for those three parts.



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