Xiang Li -Third Paper

IMA 505 Third Paper

Xiang Li

May 6, 2013

History of Postproduction


Around 50 years ago Hollywood considered 3D movies would be widespread, with millions of cinema goes enjoying 3D movies by the late 1960’s. Well, fifty years on that thought is now becoming a reality as more and more producers and directors are investing their time and money in developing blockbuster movies in 3D format. However, many people could never expect how quickly the technology would allow people to watch 3D films in their very own homes.

Entertainment electronics manufacturers are investing hundreds of millions, if not billions of dollars into creating 3D compatible Bluray DVD players and 3D televisions. Enabling people watch cinema quality three dimensional movies whenever they choose to. The technology is also developing into different standards such as Dynamic Digital Depth which uses highly sophisticated software to now enter the home and transfer standard, two dimensional video output into 3D images. The software will unlikely be sold separately, but will instead be licensed to manufacturers such who will pre install the software into new TVs and Blu Ray players. It will also be possible for home entertainment fans to plug their 3D television into a broadband connection which will update the software as it develops. Ensuring that the television has a full life span. It is even anticipated that laptops and wireless notebooks will become 3D. Enabling everyone to watch 3D movies not just in their living room but literally anywhere in the world. The 1960’s saw the launch of color television throughout the United States, but it is the new millennium which has finally seen the explosion of 3D cinema movies and the arrival of technology which enables people to watch them in their homes and even whilst travelling to and from work. With some movies generating more than billion dollars in profit and flat screen televisions selling in their tens of millions it unquestionably justifies the massive investment in 3D entertainment technology.


The technology of three-dimensional vision is a spectacular, almost magical phenomenon enjoyed nowadays by millions of people around the globe. It has a long history that dates back to the 19th century when the stereoscopy was invented. Since then 3D technology has been evolving, gradually becoming more than just a gimmick, but a mainstream technology, thanks to Hollywood film-makers. Thus last 2010 year had an unprecedented amount of 3D theatrical film releases, either converted to 3D in post-production or shot in native 3D using special cameras. 3D technology is getting more ubiquitous among viewers with constantly rising number of 3D movies being released. Moreover, the technology currently enters not only theaters, but also living rooms with 3D TV, camcorders and PCs. In such a way 3D technology gets more “personal”. So it’s no wonder that today a great number of ways to experience it yourself is available in the market.

“So what 3D technologies I can use today?” you may ask. The answer is not so simple as it’s vast. In fact there are lots of possibilities to enjoy 3D personally. It just depends on the source of 3D playback you’d like to choose: your TV set, PC or maybe even heliodisplay.

The easiest, cheapest and most convenient way to experience 3D video yourself is to install special software on your PC that converts video to anaglyph 3D format. Most popular are multimedia converters like 3D Video Converter (on the screenshot below), Movie Video Converter 3D etc. 3D video converted by means of such programs can be watched only in anaglyph red-cyan glasses. The time of conversion depends on the size of the video file, but usually it takes about couple of minutes to successfully convert an hour length video to 3D format. Such software is widely used among 3D movie fans, amateur filmmakers and 3D designers.


Although 3D has been around since the 1950‘s, it’s been movies like Alice in Wonderland and Avatar that have really grabbed the attention of the public. 3D has only been getting positive reactions these days. 3D is only going to be stimulated more in the future. It has already redefined the way we look an entertaining content and will continue doing so.

Three obstacles that 3D once had were the uncomfortable but necessary glasses, the small amount of 3D content and upgrade fatigue. However the technology has already overcome these obstacles. The glasses have already been greatly improved in terms of comfort and even in quality of 3D displayed. The technology has already developed so much, that we are already able to buy TVs that do not require glasses to watch 3D content. The problem of lacking content is no more. Almost all movies produced these days are available on 3D be it in theaters or on Blu-Ray. Even old movies are being reproduced so they can be watched in 3D such as Finding Nemo. Television network have also begun offering the 3D viewing experience by introducing 3D channels. Sport channels were one of the most wanted 3D content at the introduction of the technology and have been realized with success. The number of channels is even expected to rise to over one hundred by 2015.

 Consumer electronics manufacturers have made the right decision by investing heavily in 3D technology. The technology has been making a lot of progress in terms of user friendliness. As already mentioned, in the future we will be able to watch content on TVs without the need of glasses. This will raise the popularity of 3D tremendously. This glasses-free 3D has already been implemented in a portable gaming device namely the Nintendo 3DS and will without doubt be seen on newer devices.. This has been proven to be a huge success. The Nintendo 3DS has now been sold over 15 million times in just one year.

It is very well possible that while developing 3D we might stumble on to newer and complementary technology that can further enhance entertainment content. 3D has already begun spreading over almost every screen we use these days. TVs, Mobile phones, tablets, portable gaming devices, cameras and more have all undergone a change because of the technology of 3D. This means that people have already accepted 3D and have faith that it will be continuously improved to enhance the viewer experience. Companies have already started to implement 3D in new products that can change our ways of watching movies and other content. An example of these products is the Sony HMZ-T1, which is a wearable head mounted display for viewing movies or playing video games in 3D-enabled High Definition.

 To conclude, 3D has greatly improved over the short years it has been available and will continue doing so. The continuously improvements on user friendliness will greatly increase popularity 3D will have influence on newer technology that will be developed. It has positively changed the way we enjoy entertainment content in almost all the entertainment industries. To me 3D is the refreshment the entertainment industry needed. Won’t it be replaced by next best thing? No, it won’t. 3D has already changed the way we entertain ourselves and has been heavily invested in. There is no new technology to replace 3D with and there is no reason to replace it. As far as I am concerned 3D technology has been doing great in the present but will also be the future of the entertainment industry.


3D isn’t going to dry up this year, or next year. Indeed for the rest of this decade. Until HD is beamed everywhere and anywhere, and until we feel that our phone needs to be in 3D, the world will still balance out its needs for 2D and 3D entertainment. But some day, and I wouldn’t dare guess as to when that day will come, 3D could become the norm. It just needs to get rid of the glasses, avoid the motion sickness and bring the price down – all of which are slowly happening.









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