IMA 501 – Andrew Johnson


A lifestyle multi-media network geared towards the eGeneration.


With the emergence of to the internet, YouTube and ITunes, in recent years indie artist have been able to capture a niche audience, earn video/audio views online, tour and establish a career without having national radio spins, or conventional TV presence . This multi-media platform taps into the various niche markets bringing them under one roof.

As today’s generation is no longer genre specific, this website will feature various genres of music. Whether it’s Hip Rock, Rock or EDM, if its apart of youth culture it will be featured. Occasionally featuring mainstream artist, the indie artist will be our core.

Although the network will be music based it will also feature things that are loosely based to music or apart of youth culture such as Sports, Fashion, Indie-Films, travel and leisure etc.

There will be two elements to this network.

The blog/ alternative to print will feature daily news and updates regarding artist and culture. It will also feature themed articles written in journalistic form.

The video/ alternative to TV section will feature Artist Interviews, Event Coverage as well as programs/ and series that are loosely related to the music (similar to what MTV and VH1 does). A huge staple of the video section will be a multi-genre online music festival featuring indie artist

Access to content will not be limited to only the internet but can also be accessed through apps

Flow Chart

Flow Chart

home page
page 2
page 3

Cost Chart

cost chart

Revenue Generation


rev gen

Social Network
instagram complex
Complex  is a men’s style/lifestyle magazine and website. Dealing with niche culture trends, such as street wear, sneaker collecting, hip-hop music and graphic art , through their Instagram account they post 15 sec preview videos of their various web series. They also post pictures which can direct you  to a specific blog or article. Aside from promotional material they also post pictures of nostalgic pictures dealing with the areas they specialize in. For example they will post a picture of Michael Jordan winning the championship in 1995 wear a limited edition sneaker. The website does not have an article about said sneaker but for sneaker fanatics its another reason to keep following the page because you never know what they might most 

AFFRM is a distribution company for Black Cinema through their Facebook page, they post pictures of films that have been acquired by the company . Full length trailers of films, release information for films wether it be DVD, Netflix or theater information


One comment

  1. Patrick · October 20, 2013

    This concept is both timely and dangerous in the nature of its marketplace. There is great competition in this area and from one of the biggest names in media – Google. Not to mention Hulu and Daily Motion et al. However if your goal is to build this and learn as much as you can about that marketplace and space then it will serve you well.
    To actually do this without utilizing Google’s servers ala YouTube will take great funding however it can be done with or without those services.
    Indie film is reliant on outside sources as well – awards, festivals, critics and a rating system – this should also be considered.
    Your wireframes are sufficient and doable as is your flowchart. As we go further into this area rev generation will be of great value. There are many outside sources to do this as well as WP plugins to help with all of the needs listed above.A good source of case studies on this would be some of the names mentioned above as well as those that crashed and burned to avoid those pitfalls – we will discuss this in class.
    Page design is pretty much set since the goal really is full screen viewing. However the “guide” and recommendation structure will be of great value as well as a simple search with specific criteria – as a drop down not a “type in” setup.
    Good stuff and lots to do further on here.
    Have you thought about the partnership possibilities here? Possibly film schools and other academic sources?
    Many of these institutions need the exposure and it could be good overall for both parties.

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