IMA501 – Alexandra Janvey

ARCHIVERSE1

Abstract:

Archives have traditionally been where old documents, photos, and other forms of material are kept safe for long-term preservation and access. The primary source materials contained in these repositories are an important educational resource, but are not always easy to find. Documents related to one area can be contained in various repositories that are located across the United States. There are many archives that don’t even have an online presence. Therefore, I propose the creation of a site and tool that would centralize an archive’s activities as well as provide one location for the public’s primary source material needs. All repository information, finding aids to collections, requests for further information, photographs, video, sound files, and payment transactions would be handled through this single content management system.

Mission:

This site would produce benefits for both parties involved – the organizations responsible for maintaining and providing access to the archival materials as well as the users. The users would be the general public (researchers, scholars, and students) seeking valuable primary sources of information. This website would allow archives to improve their online presence (and create one if needed), content, and their various operations (information requests, requests for scans of documents, photographs, video, and sound files). This website would contain various tools that would help organizations promote archival resources and services to users, grow and diversify their audience, increase access to archival materials and share the knowledge, images, video, and sound contained within their records. It would also increase efficiency, productivity, and decrease turnaround time for patron requests.

Organizations will have their own login, be able to create and maintain their own institutional “page” information, add and edit finding aids to their various collections, manage different material requests and orders, process payments (if applicable) and foster discussions with their patrons. It would essentially allow archives or any organization possessing archival material to do more with less – something that has become expected in the current economy. Meanwhile, the public would have greater and more convenient access to primary source materials than ever before. Individual users of this site, through their own login, will be able to search through the collections of organizations apart of the site and gain access to the services they provide. My goal is to create an easy to use content management system designed specifically for archives that would allow them to create a better user experience and provide enhanced services to their patrons.

This would be a hosted system enabling the organizations that manage archival records to display their content and interact with patrons. To access additional functions and support, there would be a premium membership available for a minimal annual fee. Each repository would establish their own guidelines and fees (if any) for materials requested (document, photo, sound, and video) within their archive. These fees would depend on several factors including the number of items that are requested as well as the time, energy, and resources needed to fulfill the request. 

Links

1. http://www.fdrlibrary.marist.edu/archives/collections/franklin/

2. http://dp.la/

3. http://www.moma.org/learn/resources/archives/

4. http://foodsense.is/

5. http://www.templatemonster.com/demo/46729.html

6. http://www.templatemonster.com/demo/46783.html

Flow Chart:

Final_flowchart

Wireframes:

Home Page
Home_wireframe

About Us

AboutUs_wireframe

Contact

Contact_wireframe

Search Collections: by Location

SearchByLocation_Wireframe

Design Samples:

Logo 

archiverse_logo

Entrance Page

Allie_FinalDesign_Page1

Entrance Page Animation

page2_enter_animation

Home

Mainpage_design

 

About Us

IMA_About

Browse by Subject

IMA_Browse_Subject

Donate

IMA_donate

Contact

IMA_contactUS

 

Cost Chart & Revenue Generation

Screen Shot 2013-12-17 at 6.30.53 PM

Social Media Marketing-

Social media will be a major part of my marketing strategy for Archiverse. Not only are these social media tools free and easy to use, but also are great mediums for displaying the vast and variety of collections available on Archiverse to use. These tools also allow individuals to use a number of different sources to get information to the public and effectively communicate with users.

Reasons to use:

  • General promotion for the site. Increase exposure about website and services.
  • Broadcast press releases, updates and news regarding what’s happening with the site.
  • Showcase and highlight different collections available on site.
  •  Notify users of certain things
  • Communicate with users effectively. Be responsive to users feedback (positive and negative).  

BLOG

Having a blog for my website is a great way to give collections available on my site further context to educators, students, researchers, and the general public. It can also be a place to give the public an inside look on what’s involved in preserving and making these collections available.

The best-operated archive related social media accounts belong to the Coca-Cola Company. They have an exceptional blog, facebook page, and twitter account. There also a huge corporation and have a lot of material to work with (being invented in 1886). The Coca-Cola Archives blog (http://www.coca-colaconversations.com/) called “Coca-Cola Conversations” stands out because of the brief, well-written posts that are consistently filled with meaningful and relevant content. They also do a great job of engaging and responding to patrons.

 coca_cola_blog

FACEBOOK:

University of Pennsylvania Archives on Facebook:

This is a great example of a well-done facebook page. I also noticed that they did something very clever. Under “Info” for their page instead of simply putting the history by year of the actual Archives that the facebook page represents, they put down all the important events that occurred during the history of the University or the records that they contain. In this sense, it is more like a timeline of the records.

university-of-penns

COCA-COLA SOCIAL MEDIA ACCOUNTS:

Screen shot 2013-12-10 at 5.11.49 PMThe Coca-Cola Archives Facebook page: https://www.facebook.com/CokeArchives

Coca-Cola Archives Twitter: https://twitter.com/coke_archives

The best-operated archive related social media accounts belong to the Coca-Cola Company. They have a great blog, Facebook page and Twitter account. They are a huge corporation, likely have a ton of funding and being invented in 1886 have a lot of great iconic material to work with but they also happen to have some great Archivists employed there. They do great job with engaging the audience and there is a consistent look between the different accounts. The posts are short and well written, meaningful, and they do a wonderful job of engaging and responding to customers and all that express interest in the content they share.

Screen shot 2013-12-10 at 5.22.12 PM

YouTube:

armchair archivist1D23’S ARMCHAIR ARCHIVISTS ON YOUTUBE:

Disney does not have social media accounts dedicated to only their archives but they DO an interesting feature called “D23’s Armchair Archivists” that they publish onto their YouTube channel. Disney started releasing these productions of Armchair Archivists every week in November 2010. They are short videos that with a host take the public behind the scenes of Walt Disney Archives. They often examine the significance and history behind some of the items that are stored in the archives. For example, one week Armchair Archivists focused on the props and costumes from the Avengers movie, another video focused on Disney’s voice actors and the records from past movies, and another took a look into the Disney animation research library. This is a great way for Disney to get fans of their shows, movies, and other products engaged not only with current productions but past ones as well. I would love to do something similar on YouTube with my site and the different collections featured there. It’s a different and engaging way of presenting the history and significance behind the information that my site will contain.

armchair archivist

Online Publications – PR Article:

The Huffington Post is a general online news site aimed at a wide audience. It would increase visibility and knowledge of my site to a large audience if I could get an article about Archiverse published in such a publication.

Example article:

Screen shot 2013-12-10 at 3.40.15 PM

Inside Higher ED http://www.insidehighered.com/

I feel that widely read online publications such as Insider Higher Ed and The Chronicle of Higher Education would also be good places for an article about my site to appear. These publications are geared towards a much more specific audience, those interested in education. This would be an ideal audience for what my site has to offer.

The Chronicle of Higher Educationhttp://chronicle.com/section/Home/5/

Example article: http://chronicle.com/article/Digital-Library-of-America/143489/

EngadgetEngadget is another widely read blog that deals much more with technology related topics. Many of those that regularly read this blog could be interested in my site. It can be a way for news about Archiverse to reach a relevant but somewhat different niche. There are many educators and librarians who also read Engadget but there are also those who read this blog that don’t read the other publications.

Example article: http://www.engadget.com/2013/04/18/digital-public-library-of-america-launches-in-beta/

LISNewsIs a collaborative blog devoted to current events and news in the world of library and information science. One of the most widely read library science publications along with Library Journal. Librarians, the teachers and students they interact with will be a major user of my site so it’s important to get publicity that is geared towards them as well.

Example article: http://lisnews.org/libraries_in_the_time_of_moocs

Library Journal

Example article:

http://www.infodocket.com/2013/11/04/new-article-libraries-in-the-time-of-moocs/

http://lj.libraryjournal.com/2013/06/future-of-libraries/twil-future-of-libraries/this-week-in-libraries-dan-cohen-director-of-the-digital-public-library-of-america/

Information Today, Inc.

Example article:  http://www.infotoday.com/OnlineSearcher/Articles/Features/HathiTrust-and-Digital-Public-Library-of-America-as-the-future-88089.shtml

 

One comment

  1. Patrick · October 20, 2013

    Allie,
    Very good work here. It seems as if the steps are coming together. Aggregation of information is very purposeful especially today with so much information out there and thus decreasing the amount of time for search. Newsfeeds via RSS will be very helpful as well. Sort of like Google alerts for specific topic areas. RSS is overlooked as a means of quickly updating users with new information.
    As far as a fee based site this may damage your potential growth early on. Organic growth usually comes from a free service whose value spreads via the user base.The model that works for this environment is a free-to-freemium model ala linkedin and other network sites.
    Your wireframes and flowchart are excellent vey clear and understandable. Once we get in to monetization further the shape and real estate designations might change.
    Also as we get towards ROI product delivery will also change. Sometimes great ideas need time to mature and shift and move into something else.
    Five year arcs are typical for business development. Any funding source will want to know what your product looks like over that arc. There are issues with early funding even grants and then dilution of seed with benchmarks acquired. Funders come in and out of projects and can do damage as this occurs – this is true for all projects.
    Information based content – more so than other areas of concentration in my estimation will be around longer than other areas. Entertainment, arts and promotion are the most volatile with education not far behind.
    Lots to discuss in class as you all have now had time to manifest your visions.

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